Business Transformation Services
WorkRedefined helps startups and growing businesses stand up programs, streamline operations, and build scalable strategies that support both people and performance. Whether you’re launching something new, restructuring internally, or ready to expand your reach, I bring the structure, leadership, and strategy you need to move forward with confidence.
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Stand up and lead strategic initiatives that move your business forward.
New Product or Service Launches – From idea to execution, I guide your launch with structure, accountability, and clear milestones.
Ongoing Project Management, Campaigns, & Client Delivery – Ensuring your projects, campaigns, and client commitments are delivered on time and with impact.
Software Implementations (AI, CRMs, Tools) – Helping your team adopt and integrate new technology with minimal disruption.
Governance Structures – Creating decision-making frameworks and reporting systems that keep teams aligned as you grow.
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Build the people and processes that help your business scale.
Talent Sourcing & Onboarding – Supporting you in finding the right people and creating onboarding frameworks that set them up for success.
Process Audits & Workflow Optimization – Identifying bottlenecks and designing smarter systems so your business runs smoothly.
Change Management & Restructures – Guiding you through organizational shifts so your team feels supported and engaged.
AI Adoption Strategy – Practical guidance on choosing the right tools and training your team to use them responsibly.
Culture & Leadership Alignment – Workshops and frameworks to strengthen communication, collaboration, and values.
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Bring your message to the right audience with clarity and consistency.
Content Strategy & Creation – Developing content that builds credibility and connects with your ideal audience.
Go-to-Market Strategy (GTM) – Mapping out how your product or service reaches the right audience and gains traction.
Audience Growth Consulting – Helping you consistently reach the right people through tailored marketing and engagement strategies.
Employer Branding – Showcasing your culture and values to attract top talent and stand out in your industry.
Digital Storytelling – Crafting narratives that highlight your impact, whether for customers, investors, or potential hires.
How It Works
We’ll clarify your goals, challenges, and opportunities
I’ll provide a custom proposal with recommendations, scope, and pricing tailored to your needs.
For any questions, email me directly at mel@melaniechristina.com.
PREVIOUS PARTNERS
Emory Healthcare
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LR Brand Consulting
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Piedmont Healthcare
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Northside Hospital
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DailyMode Studio
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Philips Healthcare
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Mercy Health
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TekSystems
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Emory Healthcare • LR Brand Consulting • Piedmont Healthcare • Northside Hospital • DailyMode Studio • Philips Healthcare • Mercy Health • TekSystems •
Business Client Testimonials
Check out some of my project highlights on my project portfolio page.
Shanie J. - Executive Director, Piedmont Healthcare
I highly recommend Melanie to support project management goals. Melanie worked on a very complex quality program restructure project for us and showed herself to be collaborative, poised, and willing to learn from others. She interfaced with system leaders very well and collaborate with other project managers effectively to execute on a complex organizational transition. She listens well and cares about getting the job done right! I’m very proud of her continuing to pursue her goals as a project management professional.
Mary Beth R. - Business Partner, Philips Healthcare Solutions
Mel is an exceptional talent and I was fortunate to have her on my team. She joined the Ambient Experience business in August 2022. In her 5 months with the business in 2022 she contributed SIGNIFICANTLY to the development and growth of the Behavioral Health program in NAM.
She met or exceeded all of the objectives she was given for on-boarding, product commercialization and launch in the market, and business development and sales to support funnel growth, customer engagement and orders. In that short timeframe we grew the funnel by 78%.
She was independent in supporting customer meetings and presentations immediately. Even traveling by herself to customer presentations and conference on our team’s behalf. I would highly recommend leveraging her strategic partnership for your next venture,
Darren P. - PMO Director, Northside Hospital
Melanie is, without a doubt, one of the most impressive project managers I’ve had the pleasure of working with in my 20+ years in leadership. During her time as a Contract Senior Technical IT Project Manager for our healthcare organization of over 30,000 employees, Melanie managed over seven complex projects simultaneously with a level of precision, clarity, and leadership that is rare to find.
Her ability to juggle competing priorities, drive initiatives forward, and bring alignment across cross-functional teams was simply remarkable. Whether it was working with technical leads, coordinating with marketing, training, and communications teams, or ensuring every detail was documented thoroughly—Melanie consistently delivered at an exceptional level.
I often referred to her as Superwoman because that’s exactly what she was to our team. She set a new bar for what I look for in a project manager. In fact, she’s now the standard I use when hiring full-time PMs. Her ability to lead with confidence, collaborate across departments, and keep complex initiatives on track made a lasting impact on our organization.
Any organization would be lucky to have her on their team.
Katie C. - Director of Operations, DailyMode Studio
Melanie provided Freelance Project Management consulting work for DailyMode Studio, while I was the Operations Manager there. She was fabulous to work with in every way! Always prepared, collaborative, curious, and instinctual. She takes the time to listen, learn and really understand the whole of a business so as to provide the best overall support. I would work with Melanie again in a heartbeat!
Victoria A. - Founder, Victorious Counseling
When I felt God calling me to start a podcast, I had so many questions. I had the vision but had no idea how I would get there. I looked into Mel's project management planning sessions, and it was exactly what I needed. Working with Mel was one of the best decisions I could have made in my early stages of planning! She was thoughtful, creative, gave feedback and asked me hard questions that helped me further mold my idea into a clearer picture. I had so many doubts and hesitations, but after my power hour session, I was left feeling motivated, empowered, and inspired to execute the vision that God gave me. Thanks to Mel, I got a step-by-step guide of how I should proceed in executing my Podcast, and am so excited that my vision has come to life!
Jakeyla C. - Founder, Jacks & Jules Stationary
Melanie's support throughout our business journey was truly exceptional. From the outset, we presented her with our vision and a demanding deadline, and she seamlessly handled the rest. Melanie not only provided invaluable resources and guidance but also kept us motivated every step of the way. Her meticulous attention to detail ensured that everything stayed on track, and her regular meetings kept everyone aligned. Despite the tight timeline, Melanie orchestrated everything with remarkable efficiency, enabling us to achieve our milestone in record time. We owe a great deal of our success to Melanie's expertise and dedication. She's truly amazing! I wholeheartedly endorse her to anyone seeking top-notch support for their endeavors.
Jai W. - Chief of Staff
Melanie is a multifaceted expert in project management, career strategy, and execution. She seamlessly stepped in to manage my wedding and bridal shower on a tight timeline, coordinating vendors, handling payments, and ensuring every detail was executed flawlessly. Her detailed event and project plans kept us on track, on budget, and stress-free. On the big day, she managed escalations and logistics so I could fully enjoy the moment. If you're looking for someone who can bring structure, strategy, and results to any project, I highly recommend working with Melanie!
Jasmine D. - Lifestyle Influencer & Marketing Professional
The Strategic Planning session was phenomenal! My brain was all over the place before the call, but you helped me make sense of everything. I walked away with a plethora of action items! I also really like that there’s a recording of the call sent afterward, and the support and help don’t just stop after that. You make yourself available to your clients WHILE they’re executing the plan & I find that extremely valuable!
Why Work With Me
With 11+ years of experience leading enterprise healthcare, wellness, and tech initiatives — and helping founders build six-figure businesses — I bring both executional leadership and people-first strategies to every engagement.
You’re not just getting a consultant or a project manager — you’re gaining a strategic execution partner who knows how to balance structure, innovation, and culture so your business can grow sustainably.
Highlights of My Experience:
Managed 50+ complex initiatives across healthcare, wellness, and tech
Led a $4M behavioral health platform launch that grew the sales pipeline by 78%
Spearheaded Microsoft DAX Copilot AI deployment across EPIC Haiku for 50K+ users
Oversaw 10+ hospital M&A workstreams including IT, HR, Payor Ops, and Credentialing
Executed cybersecurity and compliance initiatives tied to NIST, SSPR, and Identity Validation
Built scalable workflows, dashboards, and SOPs for 11+ growing businesses and startups
Helped small agencies and solo founders secure corporate partnerships (e.g., Google brand collaborations)
Supported small businesses managing 20+ client accounts through operational restructuring
Mentored 200+ project managers and facilitated leadership roundtables for 250+ professionals
Coached clients into six-figure career pivots and business launches
Contact us
Let’s bring your next chapter to life — calmly and clearly.
Email: mel@melaniechristina.com
Or fill out the form — I’ll be in touch soon.